Nespresso celebrates the opening of the Senegalese market by launching its first Boutique in the centre of Dakar
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Monday, June 8, 2015
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danielmjema.blogspot.com
Dakar – the first step in establishing Nespresso in Senegal
DAKAR, Senegal, June 4, 2015/ -- The Nespresso (http://www.nestle-nespresso.
Nespresso
is not just a coffee. It is an authentic experience that combines
perfection and pleasure, simplicity and aesthetics. Nespresso – once a
pioneer and trendsetter – has grown into the benchmark brand in the
encapsulated coffee category thanks to a special focus on sharing the
supreme coffee experience with our consumers, cup after cup. This is the
pillar on which the company was built, and it is the foundation that
has promoted the incredible growth we have experienced over the past 29
years. The unique Nespresso trilogy consists of perfectly portioned,
superior quality Grands Crus coffees; smart, easy-to-use machines; and
the exclusive, personalised services offered by the Nespresso Club.
The
Nespresso Club offers tips and allows Club Members to learn more about
our coffee to enhance their coffee experience. Our direct relationship
with consumers through the club puts us in daily contact with customers
who are passionate about coffee and about the Nespresso brand. Our
special attention to developing and sharing supreme coffee experiences
with our customers is underpinned by this interaction and the feedback
we receive through our direct relationship with our Club Members.
Nespresso
is today launching its first boutique in Dakar. The famous Swiss brand
is establishing a presence right in the centre of the Senegalese
capital, on the same avenue as the Delegation of the European Union in
Senegal.
Today,
Nespresso will be able to offer the experience of perfect coffee to a
wider audience with the launch of its first boutique in Dakar. Coffee
aficionados and lovers of unique sensory experiences will now be able to
immerse themselves in the Nespresso universe in a magnificent space, 60
square metres in size, sporting the brand's colours and the latest
architectural concepts developed by Nespresso.
Visitors
will be able to discover the full richness of the Nespresso universe in
a friendly atmosphere, where Coffee Specialists will be delighted to
provide them with information and assistance as they explore the brand
and products. Stylish, cutting-edge machines are on display in the
machine gallery, various accessory collections ensuring a high quality
taste experience are featured in the collection area, and the wide range
of exceptional Grands Crus add an additional splash of colour to the
Grands Crus wall. And the visit doesn't end there. Coffee fans can take a
break in the tasting area to enjoy an exceptional Grand Cru prepared
with passion and expertise by our Coffee Specialists.
This first opening of a Nespresso Boutique confirms Nespresso's interest in the Senegalese market, particularly Dakar.
This
long-awaited launch is perfectly aligned with the vision of sharing to
which Nespresso is committed. Pierre Debayle, Regional Manager of
Nespresso Middle East, Africa and Caribbean, commented as follows:
"Nespresso's expansion in Africa continues with the opening in Senegal.
Because of its coffee cultivation and its openness to the world, Senegal
is one of the countries we have been looking at for some time. Now,
with the opening of our boutique in Dakar, we are establishing an
official and lasting presence in the country. A Nespresso Boutique is
the place for a unique coffee experience, boasting Coffee Specialists
who can advise coffee lovers about our line of 23 Grands Crus, our
machines of exceptional design, and our range of accessories. The
Nespresso Club also provides assurance of impeccable service, from
delivery through to repair, as well as a full line of products
exclusively for professionals. While Senegal regularly demonstrates its
ability to host international events, we are thrilled to be making a
contribution to the country's vitality. "
Kardiatou
Ouleye N'Diaye, General Manager of Daba Sénégal, official distributor,
also commented on the arrival of the famous Swiss brand: "Today, we are
thrilled about this first opening in Senegal. This new Boutique affirms
Nespresso's strategic choice to establish itself in Africa after
launches in several countries in the region. It is also a great honour
for us to represent the Nespresso brand in Senegal, where it is already
very well known to the general public. We will work hard to meet coffee
lovers' expectations with our line of B2B and B2C products and services.
This is a significant challenge for us and we will do all we can to
meet it."
Nespresso
also provides solutions that are tailored for professionals and
designed to meet the requirements of the most distinguished hosts,
whether they are the world's most reputable hotels or our business
customers. Today, Nespresso's dedicated professionals team supplies a
line of products and services to professional customers in over 60
countries throughout the world. The business solutions offered by
Nespresso are concentrated in a variety of business sectors (primarily
offices, hospitality and travel), and provide services and solutions to
meet the specific needs of our customers in each sector.
Habari Zingine
Mjulishe Mwenzako
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