Orange celebrates the 10 millionth Orange Money customer
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Thursday, April 17, 2014
By
danielmjema.blogspot.com
PRESS RELEASE
Orange Money is now available in 13 countries, including Botswana, Kenya, Uganda, Mauritius, and Egypt (under the name Mobicash)
DAKAR, Sénégal, April 17, 2014/ -- Stéphane Richard, Chairman and Chief Executive Officer of Orange (http://www.orange.com),
gave a bonus to the 10 millionth customer of Orange Money in Dakar,
Senegal: Ms Kanny G., who had gone to an Orange Money outlet to open an
account, was surprised to learn that she had won a smartphone with an
Orange Money credit of 100,000 FCFA (152 euros).
Photo: http://www.photos.apo-opa.com/
“Orange
Money is a revolution in terms of customer experience, and the appeal
of this service is the best proof that we made the right choice when we
decided to offer mobile payment services in 2008. I am very proud to be
in Dakar today to meet our 10 millionth Orange Money customer. While
making a strong contribution to economic and social development, mobile
financial services also represent a major growth engine in Africa and
the Middle East as well as in Europe for Orange,” said Stéphane Richard.
Orange
Money has seen exponential growth since it was launched. The service is
now available in 13 countries: Botswana, Cameroon, Côte d’Ivoire, Egypt
(under the name Mobicash), Guinea, Jordan, Kenya, Madagascar, Mali,
Mauritius, Niger, Senegal and Uganda. In 2013, more than 2.2 billion
euros in transactions were conducted through Orange Money. The ten
million mark has just been hit, and in some countries, such as Côte
d’Ivoire, more than 40% of all Orange customers have an Orange Money
account.
The
success of the Orange Money service is closely linked to that fact that
it meets strong expectations by people in Africa and the Middle East.
It adapts to lifestyles in countries where only a minority of
inhabitants have bank accounts yet the majority have a mobile phone. It
makes life easier for users every day by giving them a way to keep their
money safe or by saving time on all of their transactions.
Subscription to Orange Money is free of charge. After opening their accounts, customers have access to three types of services:
- money transfers, allowing them to send and receive money by phone;
-
easy remote payment for goods and services, whether to pay bills from
partner companies (e.g. water, electricity or TV service) or to buy
airtime;
- financial services enabling them to wire money to and from a bank account, pay wages, etc.
Orange
Money is a major source of innovation for the Group, which is
broadening its offer by developing an ecosystem of services and
partnerships. For example, Orange recently launched several flagship
projects:
-
Orange Money International Transfer for mobile-to-mobile money
transfers between Côte d’Ivoire, Mali and Senegal, which has achieved a
market share of 15% in a matter of months;
-
a partnership with Visa in Botswana, giving Orange Money subscribers
easy access to new transaction options at Orange outlets, online and in
licensed vending machines;
-
a partnership being deployed with Total on distribution and merchant
payment in service stations for greater access to Orange Money.
A
number of other projects are planned for 2014: the opening of
additional corridors for international transfers, the creation of
services for customers with bank accounts, and the development of new
interfaces for smartphones, which are becoming more widespread.
Moreover, the Group is continuing its efforts to build up its
distribution network, especially in the most remote regions, as
proximity is a key success factor for Orange Money.
Orange’s
ambition is to support the anticipated growth of the mobile payment
market in the coming years. The Group also plans to expand its range of
affordable financial and banking services and give as many people as
possible access to them. Its objective is to turn them into
indispensable services in the years to come, just as voice services,
text-messaging and Internet access are today.
Distributed by APO (African Press Organization) on behalf of Orange.
Press contacts:
France
01 44 44 93 93
Mylène Blin, mylene.blin@orange.com
Tom Wright, tom.wright@orange.com
UK
Vanessa Clarke
Habari Zingine
Mjulishe Mwenzako
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